The aim of this paper is to analyze the impacts of the reduction of the Brazilian Tax on Industrialized Products (IPI) on the local sales of vehicles during the period between January and November of 2009. In order to evaluate these impacts, sales have been modeled as a function of price, income...

O marketing de relacionamento fornece a definição de construtos envolvidos na relação entre entidades que transacionam ao longo de um canal de marketing. Construtos como poder, dependência, confiança, comprometimento, cooperação, conflito, incerteza e oportunismo contribuem para realizar...

Brands are not just a sign. Brands are not just elements that position products and companies. For many years, brands have been regarded as the link between products/companies and their customers. However, this view has dramatically changed inasmuch as brands are now considered partners of the...