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~person:"Boone, Louis E."
~subject:"Marketing management"
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Marketing management
Marketing
17
Marketingmanagement
7
Absatz
4
Theorie
4
Theory
4
USA
4
United States
4
Absatzpolitik
3
Einführung
3
Marktforschung
3
Verbraucher
3
Vereinigte Staaten
3
Hand- und Lehrbücher, Nachschlagewerke
2
International marketing
2
Internationales Marketing
2
Marketing theory
2
Marketingtheorie
2
Welt
2
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2
Absatzplanung
1
Absatztechnik
1
Absatzweg
1
B-to-B-Marketing
1
Betriebsnachrichtenwesen
1
Betriebswirtschaftliche Einführungsschriften
1
Beziehungsmarketing
1
Brand management
1
Business-to-business marketing
1
Markenführung
1
Market segmentation
1
Marktsegmentierung
1
Preisgestaltung
1
Produktgestaltung
1
Relationship marketing
1
Werbung
1
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3
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3
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2
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English
7
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Boone, Louis E.
Kotler, Philip
72
Meffert, Heribert
24
Kerin, Roger A.
23
Armstrong, Gary
21
Bruhn, Manfred
19
Hartley, Steven W.
19
Keller, Kevin Lane
19
Kirchgeorg, Manfred
18
Pepels, Werner
18
Peter, Jerome Paul
18
Kuß, Alfred
17
Donnelly, James H.
14
Homburg, Christian
13
Piercy, Nigel
13
Unger, Fritz
13
Rudelius, William
12
Sheth, Jagdish N.
12
Burmann, Christoph
11
Huber, Frank
10
Tomczak, Torsten
10
Adeola, Ogechi
8
Baker, Michael John
8
Doyle, Peter
8
Ferrell, Odies C.
8
Fuchs, Wolfgang
8
Hinson, Robert
8
Jaworski, Bernard J.
8
Kleinaltenkamp, Michael
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Runia, Peter
8
Vrontis, Demetris
8
Bauer, Hans H.
7
Best, Roger J.
7
Drees, Norbert
7
Hawkins, Del I.
7
Helm, Roland
7
Hutt, Michael D.
7
Kartajaya, Hermawan
7
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Dickenson series on business management
1
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ECONIS (ZBW)
7
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1
Management perspectives in
marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
2
Contemporary
marketing
Boone, Louis E.
;
Kurtz, David L.
-
1977
-
2. ed.
Persistent link: https://www.econbiz.de/10000677422
Saved in:
3
Contemporary
marketing
Boone, Louis E.
-
1983
-
4th ed
Persistent link: https://www.econbiz.de/10001630005
Saved in:
4
Contemporary
marketing
Boone, Louis E.
;
Kurtz, David L.
-
2002
-
[2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
Saved in:
5
Marketing
Kurtz, David L.
;
Boone, Louis E.
-
1984
Persistent link: https://www.econbiz.de/10003499270
Saved in:
6
Principles of contemporary
marketing
Kurtz, David L.
-
2008
-
Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
Saved in:
7
Contemporary
marketing
Boone, Louis E.
;
Kurtz, David L.
-
1989
-
6. ed.
Persistent link: https://www.econbiz.de/10013467867
Saved in:
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