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Opening the black box of gameful experience : implications for gamification process design
Leclercq, Thomas; Poncin, Ingrid; Hammedi, Wafa - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132164
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Dix ans de co-creation de valeur : une revue integrative
Leclerq, Thomas; Hammedi, Wafa; Poncin, Ingrid - In: Recherche et applications en marketing 31 (2016) 3, pp. 29-66
Persistent link: https://www.econbiz.de/10011666203
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The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Leclercq, Thomas; Hammedi, Wafa; Poncin, Ingrid - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 82-101
Persistent link: https://www.econbiz.de/10011949555
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Uncovering the dark side of gamification at work : impacts on engagement and well-being
Hammedi, Wafa; Leclercq, Thomas; Poncin, Ingrid; … - In: Journal of business research : JBR 122 (2021), pp. 256-269
Persistent link: https://www.econbiz.de/10012420401
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When gamification backfires : the impact of perceived justice on online community contributions
Leclercq, Thomas; Poncin, Ingrid; Hammedi, Wafa; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 550-577
Persistent link: https://www.econbiz.de/10012249107
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Customer engagement: the role of gamification
Hammedi, Wafa; Leclercq, Thomas; Poncin, Ingrid - In: Handbook of research on customer engagement, (pp. 164-185). 2019
Persistent link: https://www.econbiz.de/10013163367
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Technologies, expériences, services et au-delà ! : plaidoyer pour développer la recherche sur les technologies, les expériences et les services
Poncin, Ingrid; Hammedi, Wafa; Lancelot Miltgen, Caroline - In: Recherche et applications en marketing : RAM 37 (2022) 4, pp. 3-14
Persistent link: https://www.econbiz.de/10013435421