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~person:"Hawkins, Del I."
~subject:"Marketing management"
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Marketing management
Marktforschung
12
Market research
8
USA
8
United States
8
Consumer behaviour
7
Konsumentenverhalten
7
Marketingmanagement
7
Theorie
7
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4
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4
Marketingstrategie
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Betriebswirtschaftslehre
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Eugene
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Hand- und Lehrbücher, Nachschlagewerke
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Hawkins, Del I.
Kotler, Philip
72
Meffert, Heribert
24
Kerin, Roger A.
23
Armstrong, Gary
21
Bruhn, Manfred
19
Hartley, Steven W.
19
Keller, Kevin Lane
19
Kirchgeorg, Manfred
18
Pepels, Werner
18
Peter, Jerome Paul
18
Kuß, Alfred
17
Donnelly, James H.
14
Homburg, Christian
13
Piercy, Nigel
13
Unger, Fritz
13
Rudelius, William
12
Sheth, Jagdish N.
12
Burmann, Christoph
11
Huber, Frank
10
Tomczak, Torsten
10
Adeola, Ogechi
8
Baker, Michael John
8
Doyle, Peter
8
Ferrell, Odies C.
8
Fuchs, Wolfgang
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Hinson, Robert
8
Jaworski, Bernard J.
8
Kleinaltenkamp, Michael
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Runia, Peter
8
Vrontis, Demetris
8
Bauer, Hans H.
7
Best, Roger J.
7
Boone, Louis E.
7
Drees, Norbert
7
Helm, Roland
7
Hutt, Michael D.
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McGraw-Hill International editions
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McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
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1
Consumer behavior : building
marketing
strategy
Hawkins, Del I.
;
Best, Roger J.
;
Coney, Kenneth A.
-
2004
-
9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
Saved in:
2
Consumer behavior : building
marketing
strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
-
2013
-
12th ed
Persistent link: https://www.econbiz.de/10009530032
Saved in:
3
Consumer behavior : building
marketing
strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
-
2010
-
11. ed
Persistent link: https://www.econbiz.de/10009011035
Saved in:
4
Consumer behavior : building
marketing
strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003370094
Saved in:
5
Consumer behavior : building
marketing
strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10th ed.
Persistent link: https://www.econbiz.de/10003082095
Saved in:
6
Consumer behavior : building
marketing
strategy
Mothersbaugh, David L.
;
Hawkins, Del I.
-
2016
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10013547315
Saved in:
7
Consumer behavior : building
marketing
strategy
Mothersbaugh, David L.
;
Hawkins, Del I.
;
Kleiser, Susan …
-
2020
-
Fourteenth edition
"
Marketing
attempts to influence the way consumers behave. These attempts have implications for the organizations …
Persistent link: https://www.econbiz.de/10012035748
Saved in:
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