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The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard; Pennemann, Karin; Taube, Markus - In: Journal of international marketing 20 (2012) 4, pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
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Purchasing the counterfeit : antecedences and consequences from culturally diverse countries
Swoboda, Bernhard; Pennemann, Karin; Taube, Markus - In: European retail research 27 (2013) 1, pp. 23-41
Persistent link: https://www.econbiz.de/10010348466
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Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard; Pennemann, Karin - In: European retail research 27 (2013) 2, pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
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Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard; Pennemann, Karin - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 141-150
Persistent link: https://www.econbiz.de/10010385216