Paper prepared for presentation at the First Symposium on Horticulture in Europe(SHE), 17th to 20th February 2008 at Vienna/Austria held under the aegis of ALVA,APH, BNL-SHS, DGG, GSHS, IOH, INRA, NJF, PSHS, SECH, SOI and theInternational Society for Horticultural Science

The commercialisation of wine in Spain isproblematic due to two concrete circumstances: thedecrease in wine consumption because of a consumershift toward substitute drinks and the greater presenceof national and foreign wine in the interior market,which involves an increase in business...

Full-text of this article is not available in this e-prints serivce. This article was originally published following peer-review in the International Journal of Nonprofit and Voluntary Sector Marketing, published by and copyright John Wiley & Sons Ltd.

Preferences for food products are usually analysed employing multi-attributive Attitude Measurement, Conjoint Analysis and recently Discrete Choice Modelling approaches. From a theoretical point of view, Choice Modelling based on random utility theory (RUT) outperforms traditional Conjoint...

The consumer perception of the relation between food and health is increased his importance. This situation generates business opportunities, when his effect is positive (for example "functional food"), or limitations or reductions in the markets (for example "food with risk perception"). This...

Overall wine consumption in Spain is decreasing while, at the same time,Designation of Origin (DO) wine consumption is increasing gradually. This studyexamines Spanish DO wine consumer behaviour through stated preferences (SP) andrevealed preferences (RP) data. Part-worth utilities are...

Some of the at home and outdoor meals in the luxury goods category can be grouped into the experience products like the meals with truffle. The truffle consuming behaviour is strongly related to the prestige (hedonist, snobbish, imitator and ostentatious) consuming motivations. We have analysed...