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The effects of advertising spending on brand loyalty in services

Ha, H; John, J; Janda, S; Muthaly, S - 2011

Purpose: This paper aims to model the effect of advertising spending on brand loyalty by examining the simultaneous … effects of advertising spending, store image, perceived quality and satisfaction on brand loyalty. Design … effects of customer perceptions of advertising spending on brand loyalty. Findings: Results elucidate the complexity of …

Persistent link: https://www.econbiz.de/10009481565

Best value, partnerships and relationship marketing in local government

Rees, Patricia L.; Gardner, Hanne - 2003

Full-text of this article is not available in this e-prints serivce. This article was originally published following peer-review in the International Journal of Nonprofit and Voluntary Sector Marketing, published by and copyright John Wiley & Sons Ltd.

Persistent link: https://www.econbiz.de/10009455012

Customer satisfaction: contrasting academic and consumers’ interpretations

Parker, Cathy; Mathews, Brian P. - 2001

Full-text of this article is not available in this e-prints service. This article was originally published in Marketing Intelligence & Planning, published by and copyright Emerald.

Persistent link: https://www.econbiz.de/10009455031

A new understanding of satisfaction model in e-re-purchase situation

Ha, H; Janda, S; Muthaly, S - 2010

Purpose: The purpose of this paper is to investigate the satisfaction consequences in repurchase situations. Design/methodology/approach: Online travel services are chosen because customers in these types of services had direct contact with firms. A conceptual model of CS-RPI link is developed...

Persistent link: https://www.econbiz.de/10009481609