advertising solely with persuasion, rather advertising must be seen as a representational system, with pedagogical as well as … of visual representation. Urges moving beyond an advertising = persuasion model to encompass representation and culture …

(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …

Programmers can distribute new software to online users either for a feeas shareware or bundle it with advertising …

around the world. This study examined the impact of a fear-based advertising campaign targeted at reducing unsafe driving …

century, as the traditional advertising model evolves thanks to changes in technology, markets, commercial clutter, and … in favor of heterarchical collaboration. It is, in short, advertising that tries not to seem like advertising. By … cultural logic at work, I identify and analyze common themes of power and practice that animate otherwise disparate advertising …

Consumer Commission (ACCC). In the last year (2003–2004) the regulator has been aggressively targeting advertising which it …

overlooked element in 'mundane' nationalism, company advertising. Through the development of a typology of advertising strategies … wider national discourses. Nationalist company advertising is classified into types, depending on how associated the company … is with nationalism in popular discourse, and whether the advertising campaign involves the company's participation in …