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A meta-analysis of humor in ad...
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International journal of advertising : the quarterly review of marketing communications
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International diversity of authorship in advertising research
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011687836
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Editorial: international and methodological diversity in advertising research
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 659-662
Persistent link: https://www.econbiz.de/10011799652
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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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