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The effect of relationship marketing towards switching barrier, customer satisfaction, and customer trust on bank customers

Hidayat, Kadarisman; Idrus, Muhammad Ishlah - In: Journal of Innovation and Entrepreneurship 12 (2023) 1, pp. 1-16

Basically, relationship marketing focuses more on creating customer value through interaction with customers to get information regarding evaluation of customer needs and expectations on an ongoing basis. Interaction with customers must be conducted, because customer involvement can increase...

Persistent link: https://www.econbiz.de/10014519637

Das Ombudsmannverfahren des Bundesverbandes deutscher Banken im Lichte von Kundenzufriedenheit und Kundenbindung

Körnert, Jan; Wolf, Cornelia - 2002

werden, ob sich die mit der Einführung des Ombudsmannverfahrens verbundenen Hoffnungen auf eine größere Kundenzufriedenheit …

Persistent link: https://www.econbiz.de/10010305689

Lack of pupils in German riding schools? A causal-analytical consideration of customer satisfaction in children and adolescents

Kayser, Maike; Gille, Claudia; Suttorp, Katrin; … - 2012

Not only the horse as a living creature, but also equestrian sport, has a positive influence on the general upbringing and development of young people. Although equestrian sport still exerts a strong fascination, it is becoming more difficult to inspire young people to take part in this...

Persistent link: https://www.econbiz.de/10010307734

Der Zusammenhang zwischen Mitarbeiter- und Kundenzufriedenheit: Eine Metaanalyse

Gerpott, Torsten J.; Paukert, Mathias - In: Zeitschrift für Personalforschung (ZfP) 25 (2011) 1, pp. 28-54

, die Beziehungen zwischen Mitarbeiterzufriedenheit (MiZu) und Kundenzufriedenheit (KuZu) statistisch für insgesamt 52 …

Persistent link: https://www.econbiz.de/10010292520

Determinants of customer satisfaction of banking industry in Bangladesh

Uddin, Mohammed Belal; Akhter, Bilkis - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 6 (2012) 2, pp. 242-256

This study aims to investigate, through the development and operationalized constructs of service quality, service charge, perceived value, and customer satisfaction; customer satisfaction and its determinants of the banking industry in Bangladesh. An exploratory factor analysis and structural...

Persistent link: https://www.econbiz.de/10011938313

Kill Zone

Kamepalli, Sai Krishna; Rajan, Raghuram G.; Zingales, Luigi - 2020

We study why high-priced acquisitions of entrants by an incumbent do not necessarily stimulate more innovation and entry in an industry (like that of digital platforms) where customers face switching costs and enjoy network externalities. The prospect of an acquisition by the incumbent platform...

Persistent link: https://www.econbiz.de/10013342566

Marketing mit Youtube

Nufer, Gerd - 2017

Die Video-Plattform Youtube ist eine der meistbesuchten Webseiten weltweit. Youtube-Stars erreichen mit ihren Videos große Zuschauergruppen und können als Multiplikatoren für Werbebotschaften dienen. Sie sind oftmals Meinungsführer, denen hohes Vertrauen entgegengebracht wird, weshalb sie...

Persistent link: https://www.econbiz.de/10011710227

Austausch von Kundendaten unter Konkurrenten: Graubereich im Wettbewerbsrecht

Jentzsch, Nicola; Sapi, Geza - In: DIW Wochenbericht 77 (2010) 38, pp. 8-13

Informationstechnologien erlauben Firmen immer mehr persönliche Daten über ihre Kunden zu sammeln. Mit diesen Daten werden Kundenprofile erstellt über Vorlieben für bestimmte Marken, Zahlungsbereitschaft oder Wechselbereitschaft bei Preiserhöhungen. Zudem kommt es immer häufiger vor, dass...

Persistent link: https://www.econbiz.de/10011602234

Relationship Marketing Stage of Development in Romanian Banking Industry

Filip, Alina; Vrânceanu, Diana Maria; Georgescu, Bogdan; … - In: Amfiteatru Economic Journal 18 (2016) 41, pp. 199-214

The paper emphasizes the relationship marketing stage of development within the banking industry in Romania, by identifying the extent to which business objectives and marketing strategies of companies are customer oriented. In order to achieve this aim a qualitative marketing research was...

Persistent link: https://www.econbiz.de/10011725022

CRM technology and KAM performance: The mediating effect of key account-related knowledge

Salojärvi, Hanna; Sainio, Liisa-Maija - In: jbm - Journal of Business Market Management 8 (2015) 1, pp. 435-454

This paper examines the effect of customer relationship management (CRM) technology investment and key account … Finnish industrial suppliers and subjected to factor analysis and hierarchical linear regression. The results show that CRM … technology is positively related to key account-related knowledge. In addition, the results show that the effect of CRM …

Persistent link: https://www.econbiz.de/10011282357

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