This book addresses challenges and opportunities in research and management related to new advertising and consumer … process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the … European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International …

Impact on Avoidance through Perceived Surveillance in the Context of Synced Advertising -- A conceptual framework and … Surveillance -- Personality and susceptibility to (targeted and tailored) advertising for green products. - Empowered by Innovation … Advertising -- Types of humour in Spanish-speaking awarded ads -- Advertising Management -- Narrating Pain to Make You Understand …