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Out on the pull : how small firms are making themselves sexy with new online promotion techniques

Harris, Lisa; Rae, Alan; Grewal, Simran - In: International journal of technology marketing : IJTMkt 3 (2008) 2, pp. 153-168

Persistent link: https://www.econbiz.de/10003739632

The innovative posture of SMEs depending on the usage of marketing tools

Ključnikov, Aleksandr; Civelek, Mehmet; Chovanová … - In: Serbian journal of management : an international … 17 (2022) 1, pp. 73-84

Persistent link: https://www.econbiz.de/10013484917

Tradeoffs to Using Standardized Tools : An Innovation Enabler or Creativity Constraint?

Miric, Milan; Ozalp, Hakan; Yilmaz, Erdem Dogukan - 2021

The creation of new products or innovations is often based on enabling technologies such as standardized development tools. Firms often have a choice whether to use these tools, or to create the functionality themselves. In this paper, we study how the use of standardized tools is related to the...

Persistent link: https://www.econbiz.de/10013226431

Innovations in communication and advertising : a perspective from small firms in southern Brazil

Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339

Persistent link: https://www.econbiz.de/10012139699

Digital Consumer Networks and Producer-Consumer Collaboration : Innovation and Product Development in the Video Game Industry

Arakji, Reina Y.; Lang, Karl Reiner - 2014

This paper examines new forms of collaboration between producers and consumers that are emerging in the digital entertainment space. Taking the case of the video game industry, we show how some firms have opened a portion of their proprietary content for transformation by consumers and allowed...

Persistent link: https://www.econbiz.de/10014222779

Learning and innovation in youth-owned small businesses

Adeosun, Oluyemi Theophilus; Shittu, Ayodele Ibrahim - In: Rajagiri management journal 15 (2021) 1, pp. 69-87

Purpose - The birth and survival rate of youth-owned businesses has been a major concern for policymakers, industry and academics alike. Learning and innovation play important roles and more critical is the mediating factors and how it impacts the enterprise competitiveness of youth-owned...

Persistent link: https://www.econbiz.de/10012588669

How do social media-facilitated crowdsourcing and knowledge integration affect new product development? : SME agile initiatives

Nasution, Muhammad Dharma Tuah Putra; Sari, Pipit Buana; … - In: Cogent business & management 10 (2023) 3, pp. 1-26

Crowdsourcing, which is a relatively new phenomenon, offers a variety of potential marketing initiatives for the future … expansion of SMEs. The aim of this study is to analyze the impact of social media-facilitated crowdsourcing on the capability to …-deductive approach. There were a total of 217 valid responses from owners and managers of SMEs who completed the questionnaire. The data …

Persistent link: https://www.econbiz.de/10014506292