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Does sex sell? : Examining the...
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Markenimage
Konsumentenverhalten
78,394
Consumer behaviour
77,965
Electronic Commerce
22,773
E-commerce
20,673
Social Web
19,939
Social web
19,906
Online-Marketing
12,720
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12,517
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12,500
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12,314
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11,180
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10,881
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10,869
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10,234
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8,762
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8,747
Online-Handel
8,744
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8,723
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7,820
USA
7,636
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7,598
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7,544
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7,302
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7,188
Brand image
7,047
Germany
6,918
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5,946
Kundenzufriedenheit
5,944
Einzelhandel
4,901
Dienstleistungsqualität
4,774
Service quality
4,770
Retail trade
4,767
Viral marketing
4,719
Virales Marketing
4,709
Markenartikel
4,638
Brand
4,591
Marketingmanagement
4,359
Marketing management
4,309
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3,834
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28
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26
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26
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20
Usman, Osly
20
Bang, Nguyen
19
Guzman, Francisco
19
Han, Heesup
19
Melewar, T. C.
19
Gierl, Heribert
17
Huber, Frank
17
Japutra, Arnold
17
Sarkar, Abhigyan
17
Bauer, Hans H.
15
Pelsmacker, Patrick de
15
Ekinci, Yuksel
14
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14
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13
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13
Sreejesh, S.
13
Dens, Nathalie
12
Khamitov, Mansur
12
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12
Romaniuk, Jenni
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Gil Saura, Irene
11
Grohmann, Bianca
11
Paul, Justin
11
Pradhan, Debasis
11
Sattler, Henrik
11
Valette-Florence, Pierre
11
Christodoulides, George
10
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10
Eisingerich, Andreas B
10
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10
Hollebeek, Linda D.
10
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Edward Elgar Publishing
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Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Julius-Maximilians-Universität Würzburg
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
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1
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1
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1
World Advertising Research Center <Henley-on-Thames>
1
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1
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Journal of business research : JBR
376
The journal of product & brand management
250
Journal of retailing and consumer services
225
The journal of brand management : an international journal
225
Psychology & marketing
110
Asia Pacific journal of marketing and logistics
91
Journal of marketing communications
80
European journal of marketing : EJM
78
Journal of international consumer marketing
70
International journal of hospitality management
63
The journal of consumer marketing
60
Journal of global marketing
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Marketing intelligence & planning
55
International marketing review
53
Marketing letters : a journal of research in marketing
51
Cogent business & management
49
International journal of consumer studies
48
International journal of advertising : the quarterly review of marketing communications
46
International journal of internet marketing and advertising : IJIMA
46
Journal of travel and tourism marketing
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of strategic marketing
45
Journal of promotion management : innovations in planning and applied research
43
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of consumer research : JCR ; an interdisciplinary bimonthly
42
Journal of promotion management : JPM
42
Journal of Islamic marketing
41
Tourism management : research, policies, practice
41
Journal of the Academy of Marketing Science
39
Journal of marketing management : MM
38
International journal of advertising : the review of marketing communications
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
The IUP journal of brand management : IJBRM
35
SpringerLink / Bücher
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Journal of business ethics : JOBE
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of international marketing
32
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ECONIS (ZBW)
7,079
USB Cologne (EcoSocSci)
14
EconStor
3
BASE
2
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1
When is brand content shared on
Facebook
? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
2
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Predicting user response behaviour towards social media
advertising
and e-WoM antecedents
Rana, Meghna
;
Arora, Nilesh
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
Saved in:
4
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
5
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
6
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
7
UGC attributes and effects : implication for luxury brand
advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
8
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
9
Interactivity, engagement, trust, purchase intention and word-of-mouth : a moderated mediation study
Liao, Shu-Hsien
;
Chung, Yu-Chun
;
Chang, Wen-Jung
- In:
International journal of services technology and management
25
(
2019
)
2
,
pp. 116-137
Persistent link: https://www.econbiz.de/10012101573
Saved in:
10
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
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