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Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin - In: Journal of marketing 79 (2015) 3, pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
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Explaining digital piracy : a meta-analysis
Eisend, Martin - In: Information systems research : ISR 30 (2019) 2, pp. 636-664
Persistent link: https://www.econbiz.de/10012038248
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The third-person effect in advertising : a meta-analysis
Eisend, Martin - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
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Meta-analysis in advertising research
Eisend, Martin - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
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Metaanalyse : Einführung und kritische Diskussion
Eisend, Martin - 2004
Persistent link: https://www.econbiz.de/10001966736
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A meta-analysis of humor in advertising
Eisend, Martin - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 191-203
Persistent link: https://www.econbiz.de/10003851358
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A meta-analysis of gender roles in advertising
Eisend, Martin - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 418-440
Persistent link: https://www.econbiz.de/10008735695
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How humor in advertising works : a meta-analytic test of alternative models
Eisend, Martin - In: Marketing letters : a journal of research in marketing 22 (2011) 2, pp. 115-132
Persistent link: https://www.econbiz.de/10009160251
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Shelf space elasticity : a meta-analysis
Eisend, Martin - In: Journal of retailing 90 (2014) 2, pp. 168-181
Persistent link: https://www.econbiz.de/10010402347
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Metaanalyse
Eisend, Martin - In: Empirische Mastertechniken : eine anwendungsorientierte …, (pp. 433-456). 2009
Persistent link: https://www.econbiz.de/10003879077