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Online experimental auctions
El Haji, Anouar; Lusk, Jayson L.; Mermer, Ayse; … - 2023
. We discuss design challenges and present marketing applications. …
Persistent link: https://www.econbiz.de/10014390433
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Academic research in marketing and business school health : limiters and improvement opportunities
Stremersch, Stefan; Winer, Russell S. - 2018
Persistent link: https://www.econbiz.de/10012126183
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The combination of qualitative and quantitative methods in market research : applications to milk marketing problems in Germany
Ziehlberg, Roland von; Höper, Ute; Alvensleben, Reimar von - 1997
Persistent link: https://www.econbiz.de/10000969215
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Semiotics and marketing : newsletter
Pasquier, Martial - 1995
Persistent link: https://www.econbiz.de/10000918934
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How the service function can help industrial firms to become market driven
Langerak, Fred; Commandeur, Harry R.; Napel, J. M. ten - 1995
Persistent link: https://www.econbiz.de/10000924072
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Testing causality between marketing variables using scanner data
Bult, Jan R.; Leeflang, Peter; Wittink, Dick R. - 1991
Persistent link: https://www.econbiz.de/10000818031
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Modeling dynamic effects of promotion on interpurchase times
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701893
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Estimating dynamic effects of promotion on interpurchase times
Paap, Richard; Franses, Philip Hans - 1999
Persistent link: https://www.econbiz.de/10001432298
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On the detection of effective marketing instruments and causality in VAR models
Horváth, C.; Otter, Pieter W. - 2000
Persistent link: https://www.econbiz.de/10001539548