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USA
Beziehungsmarketing
24,985
Relationship marketing
24,957
Social Web
19,930
Social web
19,897
Digitalisierung
15,104
Konsumentenverhalten
14,704
Consumer behaviour
14,688
Customer satisfaction
13,642
Kundenzufriedenheit
13,507
Digitization
12,913
Service quality
7,561
Dienstleistungsqualität
7,546
Online-Marketing
6,620
Internet marketing
6,498
Electronic Commerce
5,228
E-commerce
4,977
Deutschland
4,666
Germany
4,397
Markenführung
3,894
Brand management
3,890
Online-Handel
3,175
Online retailing
3,164
Innovation
3,038
Theorie
2,971
Theory
2,956
Viral marketing
2,827
Virales Marketing
2,827
Markenimage
2,714
Brand image
2,704
Marketingmanagement
2,680
Marketing management
2,632
Soziales Netzwerk
2,525
Lieferantenmanagement
2,512
Supplier relationship management
2,509
Social network
2,371
Informationstechnik
2,332
Information technology
2,237
Kundenmanagement
2,184
Internet
2,164
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185
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1,657
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522
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1
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1,330
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146
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140
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69
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69
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50
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37
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33
Sammelwerk
33
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16
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16
Ratgeber
16
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11
Konferenzbeitrag
11
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8
Sammlung
8
Amtsdruckschrift
7
Government document
7
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5
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5
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5
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4
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4
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4
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3
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3
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3
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3
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2
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2
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2
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1
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1
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English
2,080
German
94
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7
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1
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1
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Smith, Alan D.
19
Han, Heesup
12
Jang, Soocheong
9
Kumar, V.
8
Walsh, Gianfranco
8
Allcott, Hunt
7
Gentzkow, Matthew Aaron
7
Kuchler, Theresa
7
Stroebel, Johannes
7
Bailey, Michael
6
Braghieri, Luca
6
Brodie, Roderick J.
6
Cao, Ruiqing
6
Hollebeek, Linda D.
6
Johnson, Michael D.
6
Mattila, Anna S.
6
Ryu, Kisang
6
Beatty, Sharon E.
5
Conduit, Jodie
5
Gourio, François
5
Homburg, Christian
5
Hsu, Maxwell K.
5
Kim, Wansoo
5
Rudanko, Leena
5
Aksoy, Lerzan
4
Chen, Tom
4
Cobanoglu, Cihan
4
Crotts, John C.
4
Cuevas, Ruben
4
Donthu, Naveen
4
Goldfarb, Avi
4
Gremler, Dwayne D.
4
Ha, Jooyeon
4
Haenlein, Michael
4
Hennig-Thurau, Thorsten
4
Holloway, Betsy Bugg
4
Hyun, Sunghyup Sean
4
Kaplan, Andreas M.
4
Keiningham, Timothy
4
Kim, Youn-kyung
4
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IGI Global
11
National Bureau of Economic Research
11
USA / General Accounting Office
3
Econometrisch Instituut <Rotterdam>
2
Oxford University Press
2
Springer Fachmedien Wiesbaden
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Accenture
1
American Marketing Association
1
Arthur D. Little International Inc. <Wiesbaden>
1
Ash Center for Democratic Governance and Innovation
1
Asia Pacific Economic Cooperation / Policy Support Unit
1
Australien / Productivity Commission
1
Business Information Centre <Toronto>
1
Campus Verlag
1
Confederation of Britisch Industry
1
Droemer Verlag
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Fraunhofer-Institut für Produktionstechnologie IPT
1
Global Transfer Pricing Conference <5., 2022, Online>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Weltwirtschaft
1
International Trade Centre
1
Ludwig-Maximilians-Universität München
1
NetLibrary, Inc
1
OECD / Development Centre
1
Oxford Economics Ltd.
1
P.C.O.-Verlag
1
PapyRossa-Verlags-GmbH und Co. KG <Köln>
1
Penguin Verlag
1
Primary Research Group <New York, NY>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
S. Fischer Verlag
1
Springer Gabler <Firma>
1
System Initiative on Shaping the Future of Digital Economy and Society
1
USA / Court of Customs and Patent Appeals
1
United States / Congress / House / Committee on Ways and Means / Subcommittee on Oversight
1
Università degli Studi di Milano / Dipartimento di Economia Politica e Aziendale
1
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Published in...
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International journal of hospitality management
41
Journal of business research : JBR
31
Working paper / National Bureau of Economic Research, Inc.
29
The journal of services marketing
26
Journal of retailing and consumer services
23
Services marketing quarterly
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of service research : JSR
19
Journal of advertising research
18
Journal of the Academy of Marketing Science
18
Harvard business review : HBR
17
Journal of travel and tourism marketing
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
15
Journal of marketing theory and practice
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
MIT sloan management review
13
Academy of Management journal : AMJ
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of fashion marketing and management
12
Journal of marketing management : MM
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing
11
NBER working paper series
11
Strategy & leadership : a publication of Strategic Leadership Forum
11
Harvard-Business-Manager : das Wissen der Besten
10
International journal of contemporary hospitality management
10
Journal of marketing theory and practice : JMTP
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Managing service quality : MSQ ; an international journal
10
The journal of personal selling & sales management : JPSSM
10
Business horizons
9
International journal of internet marketing and advertising : IJIMA
9
International journal of market research : JMRS ; the journal of the Market Research Society
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
SpringerLink / Bücher
9
The journal of business & industrial marketing
9
The service industries journal
9
Handbook of social media management : value chain and business models in changing media markets
8
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Source
All
ECONIS (ZBW)
2,153
USB Cologne (EcoSocSci)
10
EconStor
8
RePEc
5
OLC EcoSci
4
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1
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1
The effects of post-adoption beliefs on continuance use of a microblogging service : the role of network externalities
Xu, Jian
;
Li, Xin
;
Niu, Hong
- In:
International journal of networking and virtual …
17
(
2017
)
1
,
pp. 88-102
Persistent link: https://www.econbiz.de/10011774826
Saved in:
2
The impact of
CRM
2.0 on customer insight
Greenberg, Paul
- In:
The journal of business & industrial marketing
25
(
2010
)
6
,
pp. 410-419
Persistent link: https://www.econbiz.de/10008655544
Saved in:
3
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
4
Is the NPS a trustworth performace measure?
Kristensen, Kai
;
Eskildsen, Jacob
- In:
The TQM journal : the international review of …
26
(
2014
)
2
,
pp. 202-214
Persistent link: https://www.econbiz.de/10010253368
Saved in:
5
Relational outcomes and customer loyalty
Singh, Saranjeet
- In:
Global journal of business management : GJBM
3
(
2009
)
2
,
pp. 43-50
Persistent link: https://www.econbiz.de/10003992120
Saved in:
6
Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D.
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000640799
Saved in:
7
The satisfied customer : winners and losers in the battle for buyer preference
Fornell, Claes
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003479583
Saved in:
8
Returns management in a business-to-business context : its impact on customer satisfaction
Vachon, Stephan
;
Hajmohammd, Sara
;
Patry, Karine
- In:
International journal of integrated supply management : …
8
(
2013
)
4
,
pp. 173-192
Persistent link: https://www.econbiz.de/10010359673
Saved in:
9
Establishing loyalty from consumers' CSR perception toward the restaurants offering nutritional information
Rehman, Mohsin Abdur
;
Park-Poaps, Haesun
;
Lodhi, Rab Nawaz
- In:
Services marketing quarterly
43
(
2022
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10013178034
Saved in:
10
First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
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