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~type_genre:"Aufsatz im Buch"
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Werbung im internationalen Vergleich : Zustand und Entwicklung
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Brand management ; Vol. 3
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Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
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Handbook of qualitative research methods in marketing
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
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Advertising in developing and emerging countries : the economic, political and social context
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Gender, culture, and consumer behavior
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Communication and new product adoption
Lehmann, Donald R.
;
Mayzlin, Dina
- In:
The Sage handbook of advertising
,
(pp. 366-380)
.
2007
Persistent link: https://www.econbiz.de/10003570559
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2
Relaunch-Aktivitäten im Rahmen der Kommunikationspolitik
Fuchs, Wolfgang
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 165-188)
.
2013
Persistent link: https://www.econbiz.de/10011447465
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3
Produktpositionierung und Präferenzmessung
Werani, Thomas
- In:
Praxisorientiertes Innovations- und Produktmanagement : …
,
(pp. 115-126)
.
2009
Persistent link: https://www.econbiz.de/10003787793
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Are fruit juice categories separable?
Knight, Erika
;
House, Lisa
;
Lee, Jong-ying
;
Spreen, …
- In:
System dynamics and innovation in food networks 2008 : …
,
(pp. 499-505)
.
2008
Persistent link: https://www.econbiz.de/10003906030
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5
Managing product assortments : insights from consumer psychology
Hamilton, Ryan
;
Chernev, Alexander
- In:
Kellogg on marketing
,
(pp. 348-360)
.
2010
Persistent link: https://www.econbiz.de/10008664273
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Two period product choice models for commercial vehicles
Chaudhuri, Atanu
;
Singh, Kashi N.
- In:
Product research : the art and science behind …
,
(pp. 289-301)
.
2009
Persistent link: https://www.econbiz.de/10003977267
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Positioning bases' influence on product similarity perceptions : an open sort task approach
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
Quantitative marketing and marketing management : …
,
(pp. 325-351)
.
2012
Persistent link: https://www.econbiz.de/10009621751
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Addition by division : partitioning real accounts for financial well-being
Loewenstein, George F.
;
Cryder, Cynthia E.
;
Benartzi, Shlomo
- In:
Transformative consumer research for personal and …
,
(pp. 413-422)
.
2012
Persistent link: https://www.econbiz.de/10009260766
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Environmental product policies and consumers : challenges and misunderstandings
Zaccaï, Edwin
;
Bruyer, Vincent
- In:
EU and WTO law : how tight is the legal straitjacket …
,
(pp. 21-43)
.
2006
Persistent link: https://www.econbiz.de/10003477981
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Verbraucherverhalten bei Getränken : Fallbeispiele und regionale Strategien
Enneking, Ulrich
- In:
Genuss-Standort Deutschland : Zukunftsstrategien für …
,
(pp. 135-155)
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2006
Persistent link: https://www.econbiz.de/10003388399
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