Narrow search
Showing 1 - 10 of 52,972
Cover Image
Special issue: Marketing in the e-channel
Kannan, P. K. (contributor) - 2000
Persistent link: https://www.econbiz.de/10001689478
Cover Image
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Cover Image
Incumbent firms ́response to entry : price, advertising, and new product introduction
Thomas, Louis A. - In: International journal of industrial organization 17 (1999) 4, pp. 527-555
Persistent link: https://www.econbiz.de/10001382166
Cover Image
Targeted advertising, platform competition, and privacy
Kox, Henk L. M.; Straathof, Bas; Zwart, Gijsbert - In: Journal of economics & management strategy : JEMS 26 (2017) 3, pp. 557-570
Persistent link: https://www.econbiz.de/10011752366
Cover Image
Product market advertising effects on the method of payment in M&A
Devos, Erik; Elliott, William B.; Karim, Mohammad A. - In: Managerial finance 39 (2013) 4, pp. 362-383
Persistent link: https://www.econbiz.de/10009727812
Cover Image
Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin; Mason, Charlotte H.; Houston, Mark B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
Cover Image
Wertorientierte Produkt- und Werbegestaltung bei der Deutschen Bahn AG : eine empirische Studie
Bauer, Hans H. - In: Zeitschrift für öffentliche und gemeinwirtschaftliche … 20 (1997) 3, pp. 263-279
Persistent link: https://www.econbiz.de/10001225261
Cover Image
Product switching cost and strategic flexibility
Chang, Myong-hun - In: Journal of economics & management strategy : JEMS 7 (1998) 3, pp. 461-488
Persistent link: https://www.econbiz.de/10001247582
Cover Image
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Cover Image
The elements of value : measuring-and delivering- what consumers really want
Almquist, Eric; Senior, John; Block, Nicholas - In: Harvard business review : HBR 94 (2016) 9, pp. 47-53
Persistent link: https://www.econbiz.de/10011550434