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Product and market development for subsistence marketplaces
Rosa, José da (contributor); Viswanathan, Madhu (contributor) - 2007 - 1st ed
Foreword / Jagdish N. Sheth, Charles H. Kellstadt -- Product and market development for subsistence marketplaces: consumption and entrepreneurship beyond literacy and resource barriers / Madhubalan Viswanathan, Jose(c)(p) Antonio Rosa -- Understanding product and market interactions in...
Persistent link: https://www.econbiz.de/10012049622
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Handbook of research on retailing
Gielens, Kathrijn (ed.); Gijsbrechts, Els (ed.) - 2018
Persistent link: https://www.econbiz.de/10012103092
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Genuss-Standort Deutschland : Zukunftsstrategien für Lebensmittel
2006
Persistent link: https://www.econbiz.de/10003362137
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Product and market development for subsistence marketplaces
Rosa, Jose Antonio (ed.); Viswanathan, Madhu (contributor) - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003449636
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Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin (ed.); Carù, Antonella (contributor) - 2008
Persistent link: https://www.econbiz.de/10003685388
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Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek (contributor); Sojkin, Bogdan (contributor) - 2010
Persistent link: https://www.econbiz.de/10013444695
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Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D. (ed.); Herrmann, Andreas (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000640799
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...
Persistent link: https://www.econbiz.de/10013192340
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner (honouree) - 1994
Persistent link: https://www.econbiz.de/10000507908
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Advertising in Asia : communication, culture, and consumption
Frith, Katherine Toland (contributor) - 1996 - 1. ed
Persistent link: https://www.econbiz.de/10000592392