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Uncovering implicit consumer needs for determining explicit product positioning : growing prudential annuities' variable annuity sales
Kumar, V.; Shah, Denish - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 595-603
Persistent link: https://www.econbiz.de/10009299487
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Proposal and validity of the product planning business model "A-POST" : the application of the text mining method to scooter exterior design
Nakamura, Mari; Kuniyoshi, Masato; Yamaji, Manabu; … - In: Journal of business case studies 4 (2008) 9, pp. 61-71
Persistent link: https://www.econbiz.de/10003777348
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Marketing mistakes and successes
Hartley, Robert F. - 2009 - 11. ed.
Persistent link: https://www.econbiz.de/10003752238
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Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin (ed.); Carù, Antonella (contributor) - 2008
Persistent link: https://www.econbiz.de/10003685388
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Women, consumption and paradox
Malefyt, Timothy de Waal (ed.); McCabe, Maryann (ed.) - 2020
inconsistencies and contradictions in advertising and marketing, global consumption practices and material consumption into positive …
Persistent link: https://www.econbiz.de/10012215821
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Advertising in contemporary consumer culture
De Burgh-Woodman, Helene - 2018
Persistent link: https://www.econbiz.de/10011812942
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Telekommunikation
2003
Persistent link: https://www.econbiz.de/10001756217
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Advertising and belief structure of consumer reaction towards advertising : a case study on detergents
Cheema, H. S. - In: Entrepreneurship, growth and economic integration : a …, (pp. 190-224). 2009
Persistent link: https://www.econbiz.de/10003917014
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Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising
Luedicke, Marius K. - In: Marketing management : a cultural perspective, (pp. 315-331). 2012
Persistent link: https://www.econbiz.de/10009508085