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Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia; Rasolofoarison, Dina - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
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Advertising and content differentiation : evidence from YouTube
Kerkhof, Anna - 2019
Does advertising revenue increase or diminish content differentiation in media markets? This paper shows that an … causal effect of advertising on the YouTubers' content choice. The analysis of around one million YouTube videos shows that … advertising leads to a twenty percentage point reduction in the YouTubers' probability to duplicate popular content, i.e., content …
Persistent link: https://www.econbiz.de/10012317621
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Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma - In: Mathematics in business management : [International …, (pp. 181-199). 2015
Persistent link: https://www.econbiz.de/10011488363
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On commercial preferences of TV audiences : payment for avoidance, type of commercial, and content volume
Shishikura, Manabu; Kasuga, Norihiro; Nakamura, Akihiro - 2018
media do not fully consider disutility from advertising. The equilibrium in ad volume is different depending on the supply …
Persistent link: https://www.econbiz.de/10012012290
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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy; Smits, Tim; Boyland, Emma - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
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Relationship between Spokesperson's gender and advertising color temperature in a framework of advertising effectiveness
Pilelienė, Lina; Grigaliūnaitė, Viktorija - In: Scientific Annals of Economics and Business 64 (2017), pp. 1-13
Persistent link: https://www.econbiz.de/10011866189
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Life insurance advertisements : irrational emotional appeal
Malik, Chirag; Giri, Ravi - In: Reinventing management strategies : the design for …, (pp. 129-136). 2014
Persistent link: https://www.econbiz.de/10010437277
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Telekommunikation
2003
Persistent link: https://www.econbiz.de/10001756217
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Effects of national identity salience on responses to ads
Carvalho, Sergio W.; Luna, David - In: Journal of business research : JBR 67 (2014) 5, pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050