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Evaluating the product portfolio of Japanese public service broadcaster : consumer vs. citizen's view
Tsuji, Masatsugu (contributor);  … - International Telecommunications Society - 2014
Media has been becoming increasingly diversified and public service broadcasters (PSBs) all over the world face new challenges by the Internet, and they have been restructuring their consistencies for the new environments. PSBs have been developing various management approaches by the...
Persistent link: https://www.econbiz.de/10010471149
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Genuss-Standort Deutschland : Zukunftsstrategien für Lebensmittel
2006
Persistent link: https://www.econbiz.de/10003362137
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Product and market development for subsistence marketplaces
Rosa, Jose Antonio (ed.); Viswanathan, Madhu (contributor) - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003449636
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Mut zu neuen Wegen : Tagungsband ; 19. - 21. Oktober 1987
1987
Persistent link: https://www.econbiz.de/10000795441
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Psychological processes and advertising effects : theory, research, and applications
Alwitt, Linda F. (ed.); Mitchell, Andrew A. (ed.) - 1985
Persistent link: https://www.econbiz.de/10000687884
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Telekommunikation
2003
Persistent link: https://www.econbiz.de/10001756217
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R. (ed.); Herr, Paul M. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002454921
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
Wedel, Michel (ed.); Pieters, Rik (contributor) - 2008
in advertising: a rhetorical perspective / Edward F. McQuarrie -- Geometry in the market place / Eric Greenleaf and Priya …
Persistent link: https://www.econbiz.de/10009261378