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~type_genre:"Amtsdruckschrift"
~type_genre:"Reprint"
~type_genre:"Statistics"
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Cross-cultural and critical perspectives on brands
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The evolution of brands : from signals of quality to storehouses of trust
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Economic research report
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Brand management ; Vol. 3
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NORD
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The impact of theory on representations of the consumer and the marketing organisation
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Theoretical and empirical perspectives in critical marketing studies
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Brand management ; Vol. 1
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Transforming e-business practices and applications : emerging technologies and concepts
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Critical marketing : issues in contemporary marketing
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ECONIS (ZBW)
508
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1
Telekommunikation
2003
Persistent link: https://www.econbiz.de/10001756217
Saved in:
2
Seeing the voice of the consumer : metaphor-based
advertising
research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
3
Advertising
, needs, and "commodity fetishism"
Kline, Stephen
;
Leiss, William
-
2009
Persistent link: https://www.econbiz.de/10003832501
Saved in:
4
Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
-
2008
Persistent link: https://www.econbiz.de/10003655944
Saved in:
5
Global
advertising
strategy : the moderating role of brand familiarity and executive style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
-
2008
Persistent link: https://www.econbiz.de/10003656134
Saved in:
6
Producentansvar i Norden : nordiskt seminarium
1998
Persistent link: https://www.econbiz.de/10000985589
Saved in:
7
The influence of triad nations' environments on price-quality product strategies and MNC performance
Brouthers, Lance Eliot
;
Werner, Steve
;
Matulich, Erika
-
2010
Persistent link: https://www.econbiz.de/10003889322
Saved in:
8
Mitteilung der Kommission an das Europäische Parlament gemäß Artikel 294 Absatz 6 des Vertrags über die Arbeitsweise der Europäischen Union betreffend den Standpunkt des Rates in e...
2010
Persistent link: https://www.econbiz.de/10003982801
Saved in:
9
Determining the appropriate depth and breadth of a firm's product portfolio
Bordley, Robert
-
2009
Persistent link: https://www.econbiz.de/10003836090
Saved in:
10
Proactive and reactive product line strategies : asymmetries between market leaders and followers
Shankar, Venkatesh
-
2009
Persistent link: https://www.econbiz.de/10003836108
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