Basically, relationship marketing focuses more on creating customer value through interaction with customers to get information regarding evaluation of customer needs and expectations on an ongoing basis. Interaction with customers must be conducted, because customer involvement can increase...

Interfirm cooperation and its linkage to management accounting information are vital for organizational performance. However, the literature lacks insight into how competitive advantage emerges in the context of intrafirm cooperation via the use of management accounting systems (MAS). This study...

Purpose Although essential to social welfare, unpaid domestic and care work is an increasingly scarce resource in modern societies. Despite the growing need, many households refrain from outsourcing their domestic chores to the market. Simultaneously, the household service sector is mostly...

Die Autoindustrie gehört zu den wichtigsten Industriebranchen Deutschlands. Zahlreiche deutsche Weltkonzerne sind in dem Bereich aktiv. Aber auch sehr viele kleinere und größere Zulieferer sind der Grund dafür, warum der Bereich die größte Wertschöpfung innerhalb des Verarbeitenden...

The measurement of loyalty is a topic of great interest for the marketing academic literature. The relation that loyalty has with the results of organizations has been tested by numerous studies and the search to retain profitable customers has become a maxim in firm management. Tourist...

Today's economy is experiencing serious economic and social problems affecting all world citizens. The earth seems to have become insufficient in meeting the standards of living that societies expect. The classic marketing approach is seen as the cause of many problems. It has contributed to the...

In order to achieve successful management of their sales and marketing activities companies need to monitor and analyse the activity of their customes. The goal of this study is twofold. First, an empirical investigation of customers' activitiy is conducted by using the Customer Activity...