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Maturity assessment of social customer knowledge management (sckm) using fuzzy expert system
Lak, Behzad; Rezaeenour, Jalal - In: Journal of business economics and management 19 (2018) 1, pp. 192-212
Organizations which provide electronic services do not have a logically structured strategy for implementing Customer Knowledge Management through Social media (SCKM). By assessing the position of SCKM, organizations can have a clear understanding of their maturity level and find their future...
Persistent link: https://www.econbiz.de/10012174745
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Marketing and social networks : a criterion for detecting opinion leaders
Litterio, Arnaldo Mario; Nantes, Esteban Alberto; … - In: European journal of management and business economics : … 26 (2017) 3, pp. 347-366
Persistent link: https://www.econbiz.de/10011823444
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Digital transformation challenges successful enterprises : an exploration of the collaboration of marketing and sales department in German organizations
Hauer, Georg; Naumann, Nadine; Harte, Patrick - In: Innovation & management review 18 (2021) 2, pp. 164-174
marketing and sales departments. Design/methodology/approach - This area has received little attention in academic literature … while considerable amount of research exists surrounding the marketing and sales integration, the influence of the trend of … the findings the collaboration between the marketing and sales departments in German organizations is perceived as good …
Persistent link: https://www.econbiz.de/10012606850
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Out on the pull : how small firms are making themselves sexy with new online promotion techniques
Harris, Lisa; Rae, Alan; Grewal, Simran - In: International journal of technology marketing : IJTMkt 3 (2008) 2, pp. 153-168
Persistent link: https://www.econbiz.de/10003739632
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Is small the new big? : size effects on TV stations' social network communication
Förster, Kati; Rohn, Ulrike - In: Journal of media business studies 10 (2013) 4, pp. 21-39
Persistent link: https://www.econbiz.de/10010233180
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Instagram marketing : understanding the adoption factors for small and medium enterprises
Zuraini Harun; Farzana Parveen - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 527-549
Persistent link: https://www.econbiz.de/10012670718
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Strategic assessment of influential determinants of social media engagement among SMEs
Kishor, Jugal - In: International journal of procurement management 15 (2022) 3, pp. 365-388
Persistent link: https://www.econbiz.de/10013257037
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Adoption of Web 2.0 marketing : an exploratory study about the Nigerian SME’s
Gwadabe, Maryam Lawan - In: International journal of information systems in the … 9 (2017) 4, pp. 44-59
Persistent link: https://www.econbiz.de/10011771855
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Are there differing strategies for social media use by winery size in California?
Higgins, Lindsey M.; Wolf, Marianne McGarry - In: International journal of entrepreneurship and small business 32 (2017) 1/2, pp. 64-78
Persistent link: https://www.econbiz.de/10011804273
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The innovative posture of SMEs depending on the usage of marketing tools
Ključnikov, Aleksandr; Civelek, Mehmet; Chovanová … - In: Serbian journal of management : an international … 17 (2022) 1, pp. 73-84
Persistent link: https://www.econbiz.de/10013484917