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Consumer-brand relationships : theory and practice
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Handbook of consumer psychology
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ECONIS (ZBW)
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Exploring relationship analogues in the brand space
Miller, Felicia M.
;
Fournier, Susan
;
Allen, Chris T.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 30-56)
.
2012
Persistent link: https://www.econbiz.de/10009739839
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2
Building brands from the inside out : three practitioner stories
Allen, Chris T.
;
Carcieri, Matt
- In:
Strong brands, strong relationships
,
(pp. 285-294)
.
2015
Persistent link: https://www.econbiz.de/10011313562
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3
Brands and their meaning makers
Allen, Chris T.
;
Fournier, Susan
;
Miller, Felicia
- In:
Handbook of consumer psychology
,
(pp. 781-822)
.
2008
Persistent link: https://www.econbiz.de/10003716273
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4
Some key global adjustment scenarios and their effects on major developing country regions
Vines, David
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1992
Persistent link: https://www.econbiz.de/10001327087
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5
International barriers to gold trade
Allen, Chris
;
Brearley, Taron
;
Clarke, Antony
;
Harman, Julie
- In:
Gold and the modern world economy
,
(pp. 81-98)
.
2003
Persistent link: https://www.econbiz.de/10002042748
Saved in:
6
Analysing external adjustment in developing countries : a macroeconomic framework
Allen, Chris
- In:
North-south linkages and international macroeconomic policy
,
(pp. 109-142)
.
1995
Persistent link: https://www.econbiz.de/10001290247
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