. Hence, it is important to understand retail pricing for many questions related to market power in the marketing chain and to … competitive world, or rather rigid, e.g. due to price adjustment costs. We elaborate that retail sales are crucial and raise food … marketing channel underlying most analyses in agricultural economics. …

Relationships between Marketing Managers and Sales Managers are amongst the most important working relationships within … working relationship by examining the effects of Sales unit power, total interdependence between Marketing and Sales, and the … type and effects of the influence tactics employed by Sales Managers in this important CFR. Our results suggest that not …

retailers that has generated new sales opportunities for provision of their particular logistics needs. An index of capability … discontinuing specific capabilities. It proposes a model in which each sales transaction serves as a decision node at which a … large number of sales transactions which will drive evolution of the 3PEF at a potentially fast rate, with sales revenue as …

marketing strategies. Lastly, it takes intoaccount the emergence characteristics of new food buying behaviours. …

arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …

One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …

Networks traditionally have been studied in the context of areas such as industrial marketing in developed country …

Sales force automation refers to the automation of sales activities within an organization. Depending on the context … sales force automation and its impact on business outcomes. …