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The examination of social and service relational aspects on customers' retention
Ramadan, Zahy; Farah, Maya F.; Bekdache, Salwa - In: Advances in National Brand and Private Label Marketing …, (pp. 70-79). 2023
Persistent link: https://www.econbiz.de/10014289840
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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022
Persistent link: https://www.econbiz.de/10013338086
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Tourists' recommendations : WOM becomes digital
Grubor, Aleksandar; Leković, Ksenija; Tomić, Slavica - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 493-501
Tourism is a sector in which consumers - tourists widely share their opinions, experiences and recommendations. Due to the fact that tourist services cannot be evaluated before the purchase, word-of-mouth has been recognized as an influential factor and a significant resource of information...
Persistent link: https://www.econbiz.de/10012221814
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Online user reviews and goal-directed consumer behavior : a qualitative study
Schulten, Matthias Bernhard - In: Dialogmarketing Perspektiven 2022/2023 : Tagungsband …, (pp. 195-209). 2023
Persistent link: https://www.econbiz.de/10014307656
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The impact of digital influencers on consumer behavior : towards a conceptual framework of purchase intention
Dada, Shehrazed; Jazi, Salima - In: Brand, Label, and Product Intelligence : Second …, (pp. 195-205). 2022
Persistent link: https://www.econbiz.de/10013338079
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Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha; Khalid, Ifra; Awan, Asif - In: Research on Islamic Business Concepts : Proceedings of …, (pp. 227-237). 2023
Persistent link: https://www.econbiz.de/10013541988
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Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves; Salgueiro, Maria de Fátima; … - In: Business horizons 57 (2014) 6, pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
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Advertising and content differentiation : evidence from YouTube
Kerkhof, Anna - 2019
Does advertising revenue increase or diminish content differentiation in media markets? This paper shows that an … causal effect of advertising on the YouTubers' content choice. The analysis of around one million YouTube videos shows that … advertising leads to a twenty percentage point reduction in the YouTubers' probability to duplicate popular content, i.e., content …
Persistent link: https://www.econbiz.de/10012317621
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Where do you sell your products online? : a seller perspective on online shopping platforms
Lee, Saerom; Ryu, Min Ho; Lee, Sang Yup; Kwak, Dong-Heon - 2018
With the rapid development of information and communication technologies, various online shopping platforms have emerged. To understand the success of platform strategies, it is important to verify the features that are important to attract sellers. To estimate the economic value of free...
Persistent link: https://www.econbiz.de/10012004979
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Digital consumer : the new reality in interactive marketing
Sinha, Nidhi - In: Reinventing management strategies : the design for …, (pp. 144-154). 2014
Persistent link: https://www.econbiz.de/10010437275