We study the effects of taxation on the international online advertising market, using data on Facebook ad prices …, Facebook users product preferences and international trade. Our data encompass a de facto increase in the platform's corporate …

valorem sales tax on Web services (so-called Web Tax) that are provided free of charge to users, and produce advertising space …-neutral preferences and Web companies compete in a Cournot-Nash fashion on the advertising market but enjoy monopolistic power in the …

media communication on brand equity, brand attitude, and purchase intention. Thus, we investigated 504 Facebook users using …

viewership. These patterns are inconsistent with informative or persuasive advertising effects and suggest complementarity …