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Consumer reviews and social media marketing
Baum, Daniela - 2014 - 1. ed.
Persistent link: https://www.econbiz.de/10010488091
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Virale Markenkommunikation : Einstellungs- und Verhaltenswirkungen viraler Videos
Stenger, Daniel - 2012
Persistent link: https://www.econbiz.de/10009517357
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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel - 2016
Persistent link: https://www.econbiz.de/10011686788
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Effectiveness of mobile marketing
Reichhart, Philipp Konstantin - 2013
Persistent link: https://www.econbiz.de/10010199764
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Effects of individual differences on the use of consumer information systems - a series of essays
Goyal, Tarun - 2016
Persistent link: https://www.econbiz.de/10011492106
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The role of Facebook in online advertising
Reich, Jens-Christian - 2014
Persistent link: https://www.econbiz.de/10010457683
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(Weiter-)Empfehlungen : eine wettbewerbsrechtliche Betrachtung unter besonderer Berücksichtigung des Viralen Marketings
Scheibel, Henrik - 2015 - 1. Aufl.
Persistent link: https://www.econbiz.de/10011327748
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The role of electronic word of mouth marketing in new product launch
Thomsen, Jennifer - 2012
Persistent link: https://www.econbiz.de/10009664309
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Persuasion in sozialen Medien : der Einfluss nutzergenerierter Inhalte auf die Rezeption und Wirkung von Onlinewerbung
Knoll, Johannes - 2015
Persistent link: https://www.econbiz.de/10011308096
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Social dynamics in online product review communities
Tanase, Dorian (contributor) - 2013
Persistent link: https://www.econbiz.de/10010348595