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Eisend, Martin; Knoll, Silke - In: Handbook of research on international advertising, (pp. 439-454). 2012

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Langer, Alexandra; Eisend, Martin; Kuß, Alfred - In: Marketing : ZFP ; journal of research and management 30 (2008) 1, pp. 19-28

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Eisend, Martin; Möller, Jana - In: Marketing letters : a journal of research in marketing 18 (2007) 1/2, pp. 101-116

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