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Customization in luxury brands: can valentino get personal?
Moreau, C. Page; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing research 57 (2020) 5, pp. 937-947
Persistent link: https://www.econbiz.de/10012271990
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Factors influencing Saudi young female consumers' luxury fashion in Saudi Arabia : predeterminants of culture and lifestyles in Neom city
Algumzi, Areej - In: Journal of risk and financial management : JRFM 15 (2022) 7, pp. 1-13
lifestyles. In this context, the perceptions towards luxury fashion among the Saudi citizens were identified to be one of the … evaluates factors influencing Saudi young female consumers' luxury fashion in Saudi Arabia, which can act as predeterminants of … the perceptions towards luxury brands, while significant differences were observed between the groups (educated and …
Persistent link: https://www.econbiz.de/10013369044
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Refining brand strategy : insights into how the "informed poseur" legitimizes purchasing counterfeits
Lee, Yangim; Trim, Peter R. J. - In: The journal of brand management : an international journal 26 (2019) 5, pp. 595-613
Persistent link: https://www.econbiz.de/10012060170
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What can be done to address luxury counterfeiting? : an integrative review of tactics and strategies
Amaral, Nelson Borges - In: The journal of brand management : an international journal 27 (2020) 6, pp. 691-709
Persistent link: https://www.econbiz.de/10012304076
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The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy; Perry, Patsy; Gadzinski, Gregory - In: The journal of brand management : an international journal 26 (2019) 4, pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Song, Lei; Meng, Yan; Chang, Hua; Li, Wenjing; Tan, Kang - In: Journal of business research : JBR 130 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
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Brand equity trend analysis for fashion brands (2001-2021)
Siddiqui, Kamran Ahmed - In: Journal of global fashion marketing : JGfM 13 (2022) 3, pp. 238-255
Persistent link: https://www.econbiz.de/10013270726
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Schadenfreude, attitude and the purchase intentions of a counterfeit luxury brand
Marticotte, François; Arcand, Manon - In: Journal of business research : JBR 77 (2017), pp. 175-183
Persistent link: https://www.econbiz.de/10011729909
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21st century luxury fashion retailers' marketing strategies for customer satisfaction : UK perspective
Ryding, Daniella; Vignali, Gianpaolo; Caratù, Myriam; … - In: International journal of business and globalisation : IJBG 16 (2016) 1, pp. 79-103
Persistent link: https://www.econbiz.de/10011616638
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Forms of inconspicuous consumption : what drives inconspicuous luxury consumption in China?
Wu, Zhiyan; Luo, Jifeng; Schroeder, Jonathan E.; … - In: Marketing theory 17 (2017) 4, pp. 491-516
Persistent link: https://www.econbiz.de/10011825049