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Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece 2016

Kavoura, Androniki (ed.); Sakas, Damianos P. (ed.); … - 2017

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using...

Persistent link: https://www.econbiz.de/10012398338

Marketing and management sciences : proceedings of the International Conference on ICMMS 2008

Sakas, Damianos P. (ed.) - 2010

Persistent link: https://www.econbiz.de/10003924317

Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece 2016

Kavoura, Androniki (ed.); Sakas, Damianos P. (ed.); … - International Conference on Strategic Innovative … - 2017

Persistent link: https://www.econbiz.de/10011694366

Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm

Giovanis, Apostolos N.; Zondiros, Dimitris; Tomaras, Petros - In: International journal of internet marketing and … 10 (2016) 3, pp. 186-206

Persistent link: https://www.econbiz.de/10011665139

The usage of Rich Internet Applications (RIAs) as a method for enhancing customer experience

Tomaras, Petros; Malioukis, Alketas; Novas, Dimitris - In: Marketing and management sciences : proceedings of the …, (pp. 523-527). 2010

Persistent link: https://www.econbiz.de/10003951177

The impact and the application of marketing technology tools (MTT) in the customer oriented business environment

Tomaras, Petros; Malioukis, Alketas; Zondiros, Dimitris - In: Marketing and management sciences : proceedings of the …, (pp. 528-532). 2010

Persistent link: https://www.econbiz.de/10003951178

International marketing of services and new technology : an application of tourism websites evaluation with the ELECTRE II method

Tomaras, Petros; Novas, Dimitris; Zondiros, Dimitris - In: Marketing and management sciences : proceedings of the …, (pp. 533-536). 2010

Persistent link: https://www.econbiz.de/10003951180

Is there a connection between brands and their countries of origin?

Tomaras, Petros; Tsalikis, John; Seaton, Bruce - In: Marketing and management sciences : proceedings of the …, (pp. 537-541). 2010

Persistent link: https://www.econbiz.de/10003951181

New technology and international marketing of services : providing evaluated tourism websites information through the Internet using the ELECTRE II method

Tomaras, Petros; Zondiros, Dimitris; Novas, Dimitris - In: Marketing and management sciences : proceedings of the …, (pp. 542-545). 2010

Persistent link: https://www.econbiz.de/10003951184

A New Perspective on Cross-Cultural Ethical Evaluations: The Use of Conjoint Analysis

Tsalikis, John; Seaton, Bruce; Tomaras, Petros - In: Journal of business ethics : JOBE 35 (2002) 4, pp. 281-292

Persistent link: https://www.econbiz.de/10006897825