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Segmenting with big data analytics and Python : a quantitative exploratory analysis of household savings

Cuomo, Maria Teresa; Tortora, Debora; Colosimo, Ivan; … - In: Technological forecasting & social change : an … 191 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014334826

Climate change, environmental auditing, and corporate/brand strategy

Cuomo, Maria Teresa; Caprino, Rosa Maria; Genovino, Cinzia - In: Sustainable branding : ethical, social, and …, (pp. 115-127). 2021

Persistent link: https://www.econbiz.de/10012546409

User‐generated content in the era of digital well‐being : A netnographic analysis in a healthcare marketing context

Cuomo, Maria Teresa; Tortora, Debora; Giordano, Alex; … - In: Psychology & Marketing 37 (2020) 4, pp. 578-587

Persistent link: https://www.econbiz.de/10012189624

Exploring consumer insights in wine marketing : an ethnographic research on #winelovers

Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; … - In: Psychology & marketing 33 (2016) 12, pp. 1082-1090

Persistent link: https://www.econbiz.de/10011627278

Enablers for end-user entrepreneurship : an investigation on Italian food bloggers

Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; … - In: Psychology & marketing 34 (2017) 12, pp. 1109-1118

Persistent link: https://www.econbiz.de/10011788989

Digital transformation and tourist experience co-design : big social data for planning cultural tourism

Cuomo, Maria Teresa; Tortora, Debora; Foroudi, Pantea; … - In: Technological forecasting & social change : an … 162 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012665563

Challenging foreign investments with digital transformation : a tribute to Yair Aharoni

Cuomo, Maria Teresa; Caprino, Rosa Maria; Salmista, Orsola - In: European journal of international management : EJIM 20 (2023) 1, pp. 89-108

Persistent link: https://www.econbiz.de/10014304947

Managing omni-customer brand experience via augmented reality

Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; … - In: Qualitative Market Research: An International Journal 23 (2020) 3, pp. 427-445

Purpose: The adoption of augmented reality (AR) settings represents an extraordinary opportunity to enrich the value of the omni-customer brand experience, especially in fashion retail. AR enhances the brand of extra-contents, both informational and sensorial, amplifies its significance toward...

Persistent link: https://www.econbiz.de/10012188155

Public-private partnerships from a business management perspective : risks and opportunities for SMEs in Europe

Festa, Giuseppe; Cuomo, Maria Teresa; Tortora, Debora; … - In: International journal of globalisation and small … 8 (2016) 3, pp. 239-250

Persistent link: https://www.econbiz.de/10011663957

Innovation networks and social enterprises : a social network analysis of the third sector in Italy

Metallo, Gerardino; Cuomo, Maria Teresa; Tortora, Debora; … - In: Piccola impresa : rivista internazionale di studi e ricerche (2016) 3, pp. 33-53

Persistent link: https://www.econbiz.de/10012219795