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The impact of social media marketing for Indonesian SMEs sustainability : lesson from Covid-19 pandemic
Patma, Tundung Subali; Wardana, Ludi Wishnu; Wibowo, Agus; … - In: Cogent business & management 8 (2021) 1, pp. 1-16
technology adoption, social media marketing, and business sustainability. The study involved a quantitative approach with partial … the adoption of internet/e-business technology can be explained by perceived usefulness, perceived ease of use, and cost …. Furthermore, it has a link between internet/e-business technology, social media marketing, and SMEs’ sustainability. However, the …
Persistent link: https://www.econbiz.de/10012642577
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Factors influencing consumers' purchase intention towards online group buying in Malaysia
Yean Sien Liew; Mohammad Falahat - In: International journal of electronic marketing and … 10 (2019) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10012036982
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Antecedents of mobile app usage among smartphone users
Kim, Sang Chon; Yoon, Doyle; Han, Eun Kyoung - In: Journal of marketing communications 22 (2016) 6, pp. 653-670
Persistent link: https://www.econbiz.de/10011613227
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Analysing the complexities of website functionality, perceived ease of use and perceived usefulness on customer satisfaction of online shoppers in India
Tandon, Urvashi; Kiran, Ravi; Sah, Ash N. - In: International journal of electronic marketing and … 7 (2016) 2, pp. 115-140
Persistent link: https://www.econbiz.de/10011643577
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Re-examining perceived usefulness and ease of use in online booking : the case of Hong Kong online users
Kucukusta, Deniz; Law, Chun Hung Roberts; Besbes, Alia; … - In: International journal of contemporary hospitality management 27 (2015) 2, pp. 185-198
Persistent link: https://www.econbiz.de/10011300099
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A comparison of user perceptions and frequency of use of social media to use of social media
Sago, Brad - In: International journal of management and marketing … 8 (2015) 1, pp. 15-29
Persistent link: https://www.econbiz.de/10011296849
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Adoption of mobile applications for identifying tourism destinations by travellers : an integrative approach
Kuo, Tung-Sheng; Huang, Kuo-Chung; Nguyen Quyet Thang; … - In: Journal of business economics and management 20 (2019) 5, pp. 860-877
The purpose of the study is to provide an assessment of both how consumers adopt mobile tourism apps and how consumers use those apps to orient customer intentions to visit tourism destinations. The technology acceptance model (TAM) is used to explore customer intentions to adopt tourism apps. A...
Persistent link: https://www.econbiz.de/10012175898
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An extended technology acceptance model for marketing strategies in social media
Nistor, George Cristian - In: The review of economic and business studies : REBS 12 (2019) 1, pp. 127-136
Persistent link: https://www.econbiz.de/10012177754
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Antecedents of online purchase intention in the context of social commerce
Shekhar, Rishabh; Jaidev, Uma Pricilda - In: International journal of applied management science : IJAMS 12 (2020) 1, pp. 68-95
Persistent link: https://www.econbiz.de/10012198991
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Social media as a tool to help select tourism destinations : the case of Malaysia
Lim Yan Hua; Thurasamy Ramayah; Teoh, Ai Ping; Jun-Hwa, … - In: Information systems management 34 (2017) 3, pp. 265-279
Persistent link: https://www.econbiz.de/10011804303