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97
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72
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69
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66
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66
Septianto, Felix
66
Stavins, Joanna
66
Paul, Justin
63
Rajagopal
60
Jang, Soocheong
59
Verhoef, Peter C.
59
Ko, Eunju
58
Pelsmacker, Patrick de
58
Janssen, Maarten C. W.
56
Laroche, Michel
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Chintagunta, Pradeep K.
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Marketing letters : a journal of research in marketing
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1
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
2
An empirical study about the influence of country personality and product involvement on consumer's purchase and visit intentions
Sousa, Ana
;
Nobre, Helena
;
Farhangmehr, Minoo
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
3
,
pp. 65-72
Persistent link: https://www.econbiz.de/10011918923
Saved in:
3
Personality traits, consumer animosity, and foreign product avoidance : the moderating role of individual cultural characteristics
Leonidou, Leonidas C.
;
Kvasova, Olga
;
Christodoulides, Paul
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 76-96
Persistent link: https://www.econbiz.de/10012060702
Saved in:
4
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
5
Argentine consumers' perceptions of the US brand personality
Rojas-Méndez, José I.
;
Papadopoulos, Nicolas G.
- In:
Latin American business review : journal of the …
13
(
2012
)
4
,
pp. 329-345
Persistent link: https://www.econbiz.de/10009714822
Saved in:
6
Antecedents of nation brand personality
Song, Young-a
;
Sung, Yongjun
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10009741972
Saved in:
7
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
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8
Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren
;
Wang, Cheng Lu
;
Liu, Jiaojiao
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
Saved in:
9
Destination brand positioning theme development based on consumers' personal values
Kotsi, Filareti
;
Pike, Steven
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 573-587
Persistent link: https://www.econbiz.de/10012483434
Saved in:
10
Investigation of
ethnocentrism
effect on Turkish textile image and consumer purchase intention : Isfahan and Tabriz cities as a case study
Ranjbarian, Bahram
;
Avilagh, Hamed Abbaszadeh
- In:
Emerging Markets Journal : EMAJ
12
(
2022
)
2
,
pp. 1-8
Persistent link: https://www.econbiz.de/10014250638
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