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Comment : advertising, communication, and brands
Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"
Dahlén, Micael; Rosengren, Sara - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 359-363
Persistent link: https://www.econbiz.de/10011591612
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The more the merrier : dealing with a multitude of advertising effects : editorial
Eisend, Martin; Rosengren, Sara - In: International journal of advertising : the review of … 39 (2020) 2, pp. 187-190
Persistent link: https://www.econbiz.de/10012200477
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Full disclosure : advertising is more than meets the eye : editorial
Rosengren, Sara; Eisend, Martin - In: International journal of advertising : the review of … 40 (2021) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10012498496
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Icoria special issue
Rosengren, Sara (ed.); Eisend, Martin (ed.) - 2021
Persistent link: https://www.econbiz.de/10012498511
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A meta-analysis of when and how advertising creativity works
Rosengren, Sara; Eisend, Martin; Koslow, Scott; … - In: Journal of marketing 84 (2020) 6, pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
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Editorial: advertising in contemporary society
Rosengren, Sara; Eisend, Martin - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1409-1410
Persistent link: https://www.econbiz.de/10013484582
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Diversity and inclusion in advertising research
Eisend, Martin; Muldrow, Adrienne F.; Rosengren, Sara - In: International journal of advertising : the review of … 42 (2023) 1, pp. 52-59
Persistent link: https://www.econbiz.de/10014233913