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Exploring relationship analogues in the brand space
Miller, Felicia M.; Fournier, Susan; Allen, Chris T. - In: Consumer-brand relationships : theory and practice, (pp. 30-56). 2012
Persistent link: https://www.econbiz.de/10009739839
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Corrigendum to “How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands” [J. Consum. Psychol. 22 (2012) 443–4...
Miller, Felicia M.; Allen, Chris T. - In: Journal of consumer psychology : the official journal … 22 (2012) 4, pp. 606-607
Persistent link: https://www.econbiz.de/10010021686
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How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands
Miller, Felicia M.; Allen, Chris T. - In: Journal of consumer psychology : the official journal … 22 (2012) 3, pp. 443-453
Persistent link: https://www.econbiz.de/10009988709
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Implementing the marketing concept one employee at a time : pinpointing beliefs about customer focus as a lever for organizational renewal
Allen, Chris T.; McQuarrie, Edward F.; Barr, Terri Feldman - 1998
Persistent link: https://www.econbiz.de/10000168171
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A closer look at classical conditioning
Allen, Chris T. - In: Journal of consumer research : JCR ; an … 12 (1985) 3, pp. 301-315
Persistent link: https://www.econbiz.de/10001019290
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Consumers' attitudes about energy conservation in Sweden, Canada, and the United States, with implications for policymakers
Allen, Chris T. - In: Journal of marketing & public policy : JM & PP ; an … 1 (1982), pp. 57-67
Persistent link: https://www.econbiz.de/10001103737
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Attitude toward the ad : an assessment of diverse measurement indices under different processing "sets"
Madden, Thomas Justin - In: Journal of marketing research : JMR 25 (1988) 3, pp. 242-252
Persistent link: https://www.econbiz.de/10001054428
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Self-congruence is not everything for a brand : initial evidence supporting the relevance of identity cultivation in a college student role-identity context
Ewing, Douglas R.; Allen, Chris T. - In: The journal of brand management : an international journal 24 (2017) 5, pp. 405-422
Persistent link: https://www.econbiz.de/10011799025
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Building brands from the inside out : three practitioner stories
Allen, Chris T.; Carcieri, Matt - In: Strong brands, strong relationships, (pp. 285-294). 2015
Persistent link: https://www.econbiz.de/10011313562
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Assessing the role of contingency awareness in attitudinal conditioning with implications for advertising research
Allen, Chris T. - In: Journal of marketing research : JMR 26 (1989) 1, pp. 30-43
Persistent link: https://www.econbiz.de/10001059642