Satisfaction and other emotional responses are particularly sensitive to cultural influences, complicating cross-cultural investigations. In highly competitive industries, providing outstanding service encounters to consumers is important, as highly positive experiences strongly affect future...

The New Zealand Government, along with many around the world, has made a commitment to reducing green house gases with its endorsement of the Kyoto Agreement. The Government has also declared war on obesity and is actively encouraging New Zealanders to exercise more. One of the easiest ways to...