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Entrepreneurial initiatives and competitive advantage in technology-based companies : the role of the founding team

Cerdán-Chiscano, Mònica; Olive, Antoni; … - In: Entrepreneurial challenges in the 21st century : …, (pp. 133-154). 2016

Persistent link: https://www.econbiz.de/10011430558

Influence of social media on motivations for visiting a destination and image formation

Llodrá-Riera, Isabel; Jiménez-Zarco, Ana Isabel; … - In: International journal of technology marketing : IJTMkt 10 (2015) 4, pp. 413-430

Persistent link: https://www.econbiz.de/10011478556

Sustainable fashion : empowering African women entrepreneurs in the fashion industry

Moreno-Gavara, Carme (ed.); Jiménez-Zarco, Ana Isabel (ed.) - 2019

Persistent link: https://www.econbiz.de/10011983944

Marketing 4.0 : enhancing consumer-brand engagement through big data analysis

Jiménez-Zarco, Ana Isabel; Rospigliosi, asher; … - In: Socio-economic perspectives on consumer engagement and …, (pp. 93-117). 2017

Persistent link: https://www.econbiz.de/10011647107

Productivity on the social web : the use of social media and expectation of results

Soler-Labajos, Neus; Jiménez-Zarco, Ana Isabel - In: Social media listening and monitoring for business …, (pp. 45-68). 2017

Persistent link: https://www.econbiz.de/10011565161

Drivers of telemedicine use : international evidence from three samples of physicians

Saigí-Rubió, Frances; Torrent-Sellens, Joan; … - 2014

The aim of the working paper is to analyse the determinants of telemedicine use. To that end, the study makes two basic contributions. First, it considers six working hypotheses in the context of technology acceptance models (TAMs). Second, it uses data obtained for three samples of 510...

Persistent link: https://www.econbiz.de/10011660764

Using social media for CSR communication and engaging stakeholders

Ali, Imran; Jiménez-Zarco, Ana Isabel; Bicho, Marta - In: Corporate social responsibility in the digital age, (pp. 165-185). 2015

Persistent link: https://www.econbiz.de/10010513429

Assessing the influence of social media on tourists' motivations and image formation of a destination

Llodra-Riera, Isabel; Martínez-Ruiz, María Pilar; … - In: International journal of quality and service sciences 7 (2015) 4, pp. 458-482

Persistent link: https://www.econbiz.de/10011448239

Key service innovation drivers in the tourism sector : empirical evidence and managerial implications

Jiménez-Zarco, Ana Isabel; Martínez-Ruiz, María Pilar; … - In: Service business 5 (2011) 4, pp. 339-360

Persistent link: https://www.econbiz.de/10009535224

Good environmental practices in a traditional wine producer : an opportunity for global competition

Barba-Sánchez, Virginia; Martínez-Ruiz, María Pilar; … - In: International journal of business and globalisation : IJBG 8 (2012) 1, pp. 131-152

Persistent link: https://www.econbiz.de/10009426271