Green products have been paid much attention in the domain of market players and environmental policy in recent years. In this study, we first build a Stackelberg game model to investigate the enterprises' optimal production strategies considering consumers' willingness to pay and enterprises'...

In the green market, there is no “one size fits all” product strategy. Consumers' environmental awareness may motivate enterprise to adopt green technology and eco-friendly materials, and then bring the enterprise more profit and market share in some cases. Consumer environmental awareness...

Compared with mass production (MP), mass customization (MC) can cater to consumers' preferences better and seize market share, but it also leads to cost premium. Especially in the competitive market, companies should consider the MC capabilities of the rival company when making decisions. Based...

Immune checkpoint inhibitors-based cancer immunotherapy is yielding great clinical benefit, but its efficacy is limited in gastric cancer (GC) by the lack of T-cell infiltration in the tumor microenvironment. Notably, activating the DNA-sensitive cyclic GMP-AMP synthase-stimulator of interferon...