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“Surprise Gift” Purchases of Small Electric Appliances : A Pilot Study

Vanhamme, Joëlle; de Bont, Cees - 2013

Understanding decision-making processes for gifts is of strategic importance for companies selling small electrical … appliances as gifts account for a large part of their sales. Among all gifts, the ones that are surprising are the most valued by …, for example, that design and money back guarantees are more important for the purchase of surprise gifts than other gifts …

Persistent link: https://www.econbiz.de/10014060407

"Surprise gift" purchases : customer insights from the small electrical appliances market

Vanhamme, Joe͏̈lle; Bont, Cees J. P. M. de - In: Journal of retailing 84 (2008) 3, pp. 354-369

Persistent link: https://www.econbiz.de/10003782200

Predicting consumer intentions to purchase energy-efficient products

Ha, Hong Youl; Janda, Swinder - In: The journal of consumer marketing 29 (2012) 7, pp. 461-469

Persistent link: https://www.econbiz.de/10009681512

It's not me, it's you : how gift giving creates giver identity threat as a function of social closeness

Ward, Morgan K.; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 270-287

Persistent link: https://www.econbiz.de/10009777125

Achievement as gift and prestige : formulating anticipated emotion of others as new determinant of consumer motivation

Simamora, Bilson - In: ASEAN marketing journal : Association of Southeast … 8 (2016) 1, pp. 29-53

Persistent link: https://www.econbiz.de/10011672358

Support vector regression for warranty claim forecasting

Wu, Shaomin; Akbarov, Artur - In: European journal of operational research : EJOR 213 (2011) 1, pp. 196-204

Persistent link: https://www.econbiz.de/10009158453

Electronic market data book

Electronic Industries Alliance; Ebrain Market Research … - Arlington, Va.; 1986-1999: Washington, D.C. - Nachgewiesen 1986 - 2003; damit Ersch. eingest.