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Grundlagen des Marketings
Russell, Edward - 2010
Persistent link: https://www.econbiz.de/10003906590
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Special issue: Marketing in the e-channel
Kannan, P. K. (contributor) - 2000
Persistent link: https://www.econbiz.de/10001689478
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Communication and new product adoption
Lehmann, Donald R.; Mayzlin, Dina - In: The Sage handbook of advertising, (pp. 366-380). 2007
Persistent link: https://www.econbiz.de/10003570559
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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Incumbent firms ́response to entry : price, advertising, and new product introduction
Thomas, Louis A. - In: International journal of industrial organization 17 (1999) 4, pp. 527-555
Persistent link: https://www.econbiz.de/10001382166
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Targeted advertising, platform competition, and privacy
Kox, Henk L. M.; Straathof, Bas; Zwart, Gijsbert - In: Journal of economics & management strategy : JEMS 26 (2017) 3, pp. 557-570
Persistent link: https://www.econbiz.de/10011752366
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Relaunch-Aktivitäten im Rahmen der Kommunikationspolitik
Fuchs, Wolfgang - In: Praxishandbuch Relaunch : Potenziale vorhandener Marken …, (pp. 165-188). 2013
Persistent link: https://www.econbiz.de/10011447465
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Product market advertising effects on the method of payment in M&A
Devos, Erik; Elliott, William B.; Karim, Mohammad A. - In: Managerial finance 39 (2013) 4, pp. 362-383
Persistent link: https://www.econbiz.de/10009727812