Narrow search
Showing 1 - 10 of 283
Cover Image
Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin; Mason, Charlotte H.; Houston, Mark B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
Cover Image
Choosing options for products : the effects of mixed bundling on consumers ̉inferences and choices
Hamilton, Rebecca W.; Koukova, Nevena T. - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 423-433
Persistent link: https://www.econbiz.de/10003758841
Cover Image
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui; Zhang, Yufei; Wang, Joyce; Schrock, Wyatt A. - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Cover Image
An examination into the effectiveness of two-sided comparative price appeals
Kamins, Michael A. - In: Journal of the Academy of Marketing Science 16 (1988) 2, pp. 64-71
Persistent link: https://www.econbiz.de/10001062769
Cover Image
Paths to and off purchase : quantifying the impact of traditional marketing and online consumer activity
Srinivasan, Shuba; Rutz, Oliver J.; Pauwels, Koen - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 440-453
Persistent link: https://www.econbiz.de/10011563220
Cover Image
Enhancing television advertising : same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam; Gips, James - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
Cover Image
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.; Brannon, Daniel C.; Salas, Jim; … - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Cover Image
Perceived financial constraints and normative influence : discretionary purchase decisions across cultures
Malika, Malika; Maheswaran, Durairaj; Jain, Shailendra … - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 252-271
Persistent link: https://www.econbiz.de/10012819756
Cover Image
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.; Ketelaar, Paul E.; Sotgiu, Francesca - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Cover Image
A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian; Fürst, Andreas; Prigge, Jana-Kristin - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 531-549
Persistent link: https://www.econbiz.de/10008746859