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1
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik statej VIII Vserosijskoj naučno-praktičeskoj konferencii, ijunʹ 2007 g.
Semerkova, L. N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10008909910
Saved in:
2
Grundlagen des Marketings
Russell, Edward
-
2010
Persistent link: https://www.econbiz.de/10003906590
Saved in:
3
Special issue: Marketing in the e-channel
Kannan, P. K.
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001689478
Saved in:
4
Communication and new product adoption
Lehmann, Donald R.
;
Mayzlin, Dina
- In:
The Sage handbook of advertising
,
(pp. 366-380)
.
2007
Persistent link: https://www.econbiz.de/10003570559
Saved in:
5
Sensory imagery in
advertising
: how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
6
Incumbent firms ́response to entry : price,
advertising
, and new product introduction
Thomas, Louis A.
- In:
International journal of industrial organization
17
(
1999
)
4
,
pp. 527-555
Persistent link: https://www.econbiz.de/10001382166
Saved in:
7
Targeted
advertising
, platform competition, and privacy
Kox, Henk L. M.
;
Straathof, Bas
;
Zwart, Gijsbert
- In:
Journal of economics & management strategy : JEMS
26
(
2017
)
3
,
pp. 557-570
Persistent link: https://www.econbiz.de/10011752366
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8
Relaunch-Aktivitäten im Rahmen der Kommunikationspolitik
Fuchs, Wolfgang
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 165-188)
.
2013
Persistent link: https://www.econbiz.de/10011447465
Saved in:
9
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik materialov VI Vserossijskoj naučno-praktičeskoj konferencii, 7 - 8 ijunja 2005 g.
Semerkova, L. N.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003920535
Saved in:
10
Product market
advertising
effects on the method of payment in M&A
Devos, Erik
;
Elliott, William B.
;
Karim, Mohammad A.
- In:
Managerial finance
39
(
2013
)
4
,
pp. 362-383
Persistent link: https://www.econbiz.de/10009727812
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