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Brand
Konsumentenverhalten
78,190
Consumer behaviour
77,762
Werbung
13,626
Theorie
10,466
Theory
10,262
Advertising
10,208
Beziehungsmarketing
8,758
Relationship marketing
8,750
Markenführung
7,657
Brand management
7,651
Markenimage
6,557
Brand image
6,521
USA
5,549
Online-Handel
5,348
Online retailing
5,336
Kundenzufriedenheit
5,313
Customer satisfaction
5,312
Werbewirkung
5,286
United States
5,220
Online-Marketing
5,218
Advertising effects
5,204
Internet marketing
5,192
Deutschland
4,978
Social Web
4,748
Social web
4,745
Markenartikel
4,448
Germany
4,232
Dienstleistungsqualität
4,215
Service quality
4,212
Einzelhandel
4,159
Retail trade
4,051
Electronic Commerce
3,577
Verbraucherverhalten
3,564
E-commerce
3,459
Experiment
3,356
Emotion
3,134
Preismanagement
3,116
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3,111
Marketingmanagement
3,098
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Dawes, John
22
Phau, Ian
21
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19
Fetscherin, Marc
15
Fournier, Susan
15
Ko, Eunju
15
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14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Bronnenberg, Bart J.
11
Guzman, Francisco
11
Huber, Frank
11
Baumgartner, Bernhard
10
De Chernatony, Leslie
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
MacInnis, Deborah J.
10
Sharp, Byron
10
Trinh, Giang
10
Veloutsou, Cleopatra
10
Bagozzi, Richard P.
9
Boztuğ, Yasemin
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
Melewar, T. C.
9
Paap, Richard
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
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Springer Fachmedien Wiesbaden
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Information Resources Management Association
4
National Bureau of Economic Research
4
NetLibrary, Inc
4
Europäische Kommission
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Verlag Dr. Kovač
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Centre for Competition Policy, University of East Anglia
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
Trendbüro <Hamburg>
1
United States Trademark Association
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of business research : JBR
227
The journal of brand management : an international journal
186
The journal of product & brand management
172
Journal of retailing and consumer services
151
Psychology & marketing
62
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of fashion marketing and management
31
Journal of marketing communications
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of international consumer marketing
29
Marketing intelligence & planning
29
International journal of hospitality management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of the Academy of Marketing Science
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of global marketing
24
Journal of promotion management : JPM
24
Journal of promotion management : innovations in planning and applied research
24
International journal of consumer studies
23
Journal of advertising research
23
Journal of marketing
23
Journal of strategic marketing
23
The IUP journal of brand management : IJBRM
23
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
International journal of advertising : the quarterly review of marketing communications
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
Cogent business & management
20
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
SpringerLink / Bücher
20
Journal of international marketing
19
Journal of marketing management : MM
19
International journal of retail & distribution management
18
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ECONIS (ZBW)
4,333
RePEc
4
BASE
1
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1
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10
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4,338
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Date (oldest first)
1
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
2
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
3
Erfolgsfaktoren von Markentransfers
Zatloukal, Grit
-
1999
Persistent link: https://www.econbiz.de/10001468855
Saved in:
4
Brand search
Lans, Ralf van der
-
2006
Persistent link: https://www.econbiz.de/10003338934
Saved in:
5
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
6
The role of brand loyalty & image development integrated with brand awareness, service quality, product strategy & price strategy : an persfective Asia
Harlie, M.
;
Periyadi
;
Zulfikar, Rizka
;
Permana, Yudi
- In:
International journal of management innovation systems …
6
(
2021
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012647926
Saved in:
7
A model of product portfolio design : guiding consumer search through brand positioning
Ke, T. Tony
;
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science
42
(
2023
)
6
,
pp. 1101-1124
Persistent link: https://www.econbiz.de/10014436761
Saved in:
8
Processing contradictory brand information from
advertising
and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
9
Intergenerational appeal in
advertising
: impacts of brand - gender extension and brand history
Chang, Chun-Tuan
;
Tung, Minh-Hsuan
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011581241
Saved in:
10
Does poor fit always lead to negative evaluations? : extension
advertising
and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
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