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Handbook of research on retailing
Gielens, Kathrijn (ed.); Gijsbrechts, Els (ed.) - 2018
Persistent link: https://www.econbiz.de/10012103092
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Handbook of research on retailing
Gielens, Kathrijn (ed.); Gijsbrechts, Els (ed.) - 2018
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail...
Persistent link: https://www.econbiz.de/10012492460
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Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio; Meyer, Robert J. - In: Journal of marketing 84 (2020) 4, pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
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9-ending prices in retail advertisements : Indian consumers' price perception and proneness to buy
Kumar, Santosh; Pandey, Mrinalini - In: International journal of revenue management : IJRM 12 (2021) 1/2, pp. 1-33
Persistent link: https://www.econbiz.de/10012521680
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Who can profit from personalised pricing : supplier, retailers, or consumers?
Ma, Biao; Li, Li - In: International journal of networking and virtual … 29 (2023) 2, pp. 183-210
Persistent link: https://www.econbiz.de/10014436681
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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
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How retailers support consumers during the pandemic : Kaufland case study
Moraru, Mădălina - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 178-189
focused on medical care and innovation. The context of advertising campaigns requires a different approach with specific … communication characteristics: safety, medical care, protection, family assistance. The present study focuses on the advertising …
Persistent link: https://www.econbiz.de/10013170347
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Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 28 (2016), pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
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Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati; Shankar, Venkatesh - In: Marketing in a digital world, (pp. 97-119). 2019
Persistent link: https://www.econbiz.de/10012123421
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The effect of perceived advertising effort on brand perception : implication for retailers in Hong Kong
Chan, Fong Yee; Chan, Hung Fai; Tang, Felix - In: The international review of retail, distribution and … 27 (2017) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10011703183