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The DVD vs. DIVX standard war : network effects and empirical evidence of vaporware
Dranove, David; Gandal, Neil - 1999
Persistent link: https://www.econbiz.de/10001374937
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Psychographische Verortung von Menschen mit Diabetes : Auswirkungen auf die Produktgestaltung und Kommunikation
Adamczak, Uwe; Aranda, Guillem; Broitzmann, Reiner; … - 2010
Für den Erfolg eines Produktes oder einer Dienstleistung ist die umfassende Kenntnis der Bedürfnisse, Wahrnehmungs- und Entscheidungsfilter von Zielgruppen entscheidend. Nur eine zielgerichtete, zur Zielgruppe passende Produktentwicklung und –vermarktung kann Auf Dauer erfolgreich sein. Da...
Persistent link: https://www.econbiz.de/10008695820
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On the strategic use of attention grabbers
Eliaz, Kfir; Spiegler, Ran - 2010
Persistent link: https://www.econbiz.de/10003994095
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The "right" consumers for better concepts : identifying and using consumers high in emergent nature to further develop new product concepts
Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - 2010 - Rev.
Persistent link: https://www.econbiz.de/10003971869
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Equilibria in a hotelling model : first-mover advantage?
Rajan, Uday (contributor); Sinha, Amitabh (contributor) - 2008 - Rev. December 1, 2008
Persistent link: https://www.econbiz.de/10003783950
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Biased sampling of early users and the direction of startup innovation
Cao, Ruiqing; Koning, Rembrand; Nanda, Ramana - 2020
Using data from a prominent online platform for launching new digital products, we document that the composition of the platform's `beta testers' on the day a new product is launched has a systematic and persistent impact on the venture's success. Specifically, we use word embedding methods to...
Persistent link: https://www.econbiz.de/10012511545
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The effects of banning advertising in junk food markets
Dubois, Pierre; Griffith, Rachel; O'Connell, Martin - 2016
Persistent link: https://www.econbiz.de/10012216650
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Ad networks, consumer tracking, and privacy
D'Annunzio, Anna; Russo, Antonio - 2017 - This version: September 2017
We study the relation between ad networks, consumer privacy and the online advertising market. We consider two …). We show that tracking may increase or decrease the provision of ads, depending on its effect on expected advertising …
Persistent link: https://www.econbiz.de/10011723426
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Targeted advertising and social status
Vikander, Nick - 2010
This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …
Persistent link: https://www.econbiz.de/10011382751
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Confidence via correction : the effect of judgment correction on consumer confidence
Espinoza Petersen, Francine; Hamilton, Rebecca W. - 2013
At times, consumers are motivated to reduce the influence of a product recommendation on their judgments. Based on previous research, it is unclear whether this correction process will increase or decrease consumers' confidence in their judgments. We find that source credibility moderates the...
Persistent link: https://www.econbiz.de/10009779799