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Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets
Li, Kate J.; Fong, Duncan K. H.; Xu, Susan H. - In: Manufacturing & service operations management : M & SOM 13 (2011) 1, pp. 108-123
Persistent link: https://www.econbiz.de/10008905483
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Gewohnheitstiere und Nachahmer - wie Produkte zu Trends werden
Matzke, Christina - In: Wirtschaftsinformatik & Management : Zeitschrift für … 3 (2011) 1, pp. 42-47
Persistent link: https://www.econbiz.de/10008841011
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Bundling or unbundling frequently purchased products : a mixed method approach
Arora, Raj - In: The journal of consumer marketing 28 (2011) 1, pp. 67-75
Persistent link: https://www.econbiz.de/10009009743
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Addition by division : partitioning real accounts for financial well-being
Loewenstein, George F.; Cryder, Cynthia E.; Benartzi, Shlomo - In: Transformative consumer research for personal and …, (pp. 413-422). 2012
Persistent link: https://www.econbiz.de/10009260766
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Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram - 2011
Persistent link: https://www.econbiz.de/10009270370
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Bundling as a new product introduction strategy : the role of brand image and bundle features
Sheng, Shibin; Pan, Yue - In: Journal of retailing and consumer services 16 (2009) 5, pp. 367-376
Persistent link: https://www.econbiz.de/10003875618
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Specification seeking : how product specifications influence consumer preference
Hsee, Christopher K.; Yang, Yang; Gu, Jangjie; Chen, Jie - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 952-966
Persistent link: https://www.econbiz.de/10003861943
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Titelblattoptimierung bei Zeitschriften mit Hilfe der Choice-based Conjoint-Analyse
Hoffmann, Sascha; Eggers, Felix; Fantapié Altobelli, … - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 7 (2010) 3, pp. 18-25
Persistent link: https://www.econbiz.de/10008659738
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Estimating aggregate consumer preferences from online product reviews
Decker, Reinhold; Trusov, Michael - In: International journal of research in marketing : IJRM ; … 27 (2010) 4, pp. 293-307
Persistent link: https://www.econbiz.de/10008810622
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Readers' responses to product+ strategies of print media brands : increasing readership or commoditization of print media?
Bulck, Hilde van den; Tambuyzer, Sil; Ackx, Stef - In: JMM : the international journal on media management 13 (2011) 1, pp. 71-85
Persistent link: https://www.econbiz.de/10009127896