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Brand mismanagement : Rothmans...
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1
New players for the old tobacco game: the Czech Republic and Romania : it's time to change the rules
Meyer, Susan
- In:
Northwestern journal of international law & business
17
(
1996
)
2
,
pp. 1057-1090
Persistent link: https://www.econbiz.de/10001221885
Saved in:
2
The welfare effect of advertising restrictions in the US cigarette industry
Farr, Stephen J.
;
Tremblay, Carol Horton
;
Tremblay, …
- In:
Review of industrial organization : RIO
18
(
2001
)
2
,
pp. 147-160
Persistent link: https://www.econbiz.de/10001546675
Saved in:
3
Advertising and restrictions in the cigarette industry : evidence of state-by-state variation
Gallet, Craig A.
- In:
Contemporary economic policy : a journal of Western …
21
(
2003
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10001782299
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4
A dynamic equilibrium analysis of the cigarette oligopoly
Tan, Wei
-
2005
Persistent link: https://www.econbiz.de/10003904274
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5
The effect of government advertising policies on the market power of cigarette firms
Bihari, Shilpi
;
Seldon, Barry J.
- In:
Review of industrial organization : RIO
28
(
2006
)
3
,
pp. 201-229
Persistent link: https://www.econbiz.de/10003329611
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6
The effects of taxes and advertising restrictions on the market structure of the US cigarette market
Tan, Wei
- In:
Review of industrial organization : RIO
28
(
2006
)
3
,
pp. 231-251
Persistent link: https://www.econbiz.de/10003329613
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7
Werbewelten made in Hamburg : 100 Jahre Reemtsma ; [Ausstellung im Museum der Arbeit, Hamburg vom 10. September 2010 bis 20. März 2011]
Rahner, Stefan
(
contributor
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008664745
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8
Joe Camel : post-mortem of a brand spokesperson
Weinberger, Marc G.
;
Spotts, Harlan E.
;
Markos, Ereni
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 401-430
Persistent link: https://www.econbiz.de/10008649366
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9
Zwischen Intuition und Experiment : Hans Domizlaff und der Aufstieg Reemtsmas, 1921 bis 1932
Jacobs, Tino
- In:
Marketinggeschichte : die Genese einer modernen …
,
(pp. 148-176)
.
2007
Persistent link: https://www.econbiz.de/10003543011
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10
Can brands circumvent marketing regulations? : exploiting umbrella branding in financial markets
Lu, Yan
;
Mitra, Debanjan
;
Musto, David K.
;
Ray, Sugata
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10012183075
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